Renovation contractors, and
kitchen and bathroom designers
:

Click here for an outline of Judy’s Success Story Package to see how profiles of your best projects will help you win even more best projects and clients.

Landlords and property managers:

Click here to learn more about Judy’s Tenant Newsletter Packages and how they can help you to retain tenants and reduce your turnover costs.

Builders:

Click here for a synopsis of Judy’s Model Home Package and its role in increasing the traffic in your model homes.

Builders and Developers:

Click here to see how Judy's Lifestyle Package can help set your communities apart.

Special Report

Register to receive Judy's special report, Ten Surefire Tips for Getting Your Renovation or Property Profiled in a Top Home Magazine.

Click here.

 

 

 

 

 

 

 

 

 

 

Lifestyle Package

            Homes today, whether they’re condos, apartments or single-family houses, are as much about lifestyle as they are about the shelter and comfort they provide. Savvy developers and builders understand the importance of lifestyle to consumers when they highlight the features that set their communities apart.

            Judy specializes in conveying the best developments have to offer by telling stories from the viewpoints of the residents who live there. The aim of the stories is to interest readers in visiting a development, discuss their needs with the builder’s representative and envision the possibilities in their own home.

            Judy’s Lifestyle Package helps to attract consumers from within a builder’s target market and well beyond by showcasing stories in print advertising and on websites. Builders/developers will receive a lifestyle story in three formats:

  • as a two-paragraph summary to be used in print advertising
  • as a 750-word feature that can be distributed as a sell sheet at trade shows, in a company newsletter, in their portfolios, in advertorials and used in presentations to potential clients
  • as an abbreviated story for a website or a brochure

            Each story incorporates:

  • an interview with an interesting resident or couple who live in a development, the reasons they chose it and what they’re enjoying most about living there, which will make the community seem even more appealing
  • an overview of the development’s amenities, which will highlight its desirability and unique attributes
  • details about the numbers of designs available in condos, apartments or new homes, as well as the range of square footages and prices
  • comments from the developer or builder about they type of consumer who is attracted to the community, which will help consumers to identify with the builder’s target market

            Process. Judy will interview the residents and builder/developer by telephone, aided by photographs, site designs and floorplans.

            Fees: A lifestyle package (three versions of each story): $1,200 to $1,500.


            To view a Lifestyle Story sample, click here.

            To showcase your development, contact Judy.